Connie Nyholm Keeps VIR On Track

DAYTONA BEACH, Fla. – When Connie Nyholm reflects on the life journey that’s led to her position as co-owner and CEO of Virginia Int’l Raceway, she shrugs and calls it “crazy luck, I guess.”. Initially, Nyholm’s deal with Siegel earned her one-percent equity in the track for each of the first 10 years. “His grand vision, the aesthetic of VIR, was all Harvey. Nyholm said she’s never felt “held back” in her drive to succeed professionally because she’s a woman. “I’ve surrounded myself with terrific people – men and women, young and old,” she said. “Harvey was a great role model and an early mentor because all of his top people were women. He said, ‘They just work harder and they communicate better, and I need to be told what to do.’ I’m like, ‘OK, this is going to work out really well for me,’ and it did.”.

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