MOORESVILLE, N.C. — Columbia Sportswear has signed a multi-year extension with 23XI Racing, which will return as a primary sponsor with 23XI Racing and Bubba Wallace for an increased number of select races on the No. “Working with Columbia has been a fantastic match as they share a lot of the same values that I have and that the team supports,” said Wallace. “23XI has enjoyed a great partnership with Columbia and we are excited to announce their continued support of Bubba and the No. We’re looking forward to many more seasons with Columbia as part of the 23XI family of partners.”.

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