Bold Rock Signs Multi-Track Sponsorship With SMI

CONCORD, N.C. — Bold Rock, the second leading hard cider brand in the United States, has partnered with Speedway Motorsports at Atlanta Motor Speedway, Bristol Motor Speedway and Charlotte Motor Speedway. Bold Rock is capitalizing on high growth segments from cider, hard seltzer, canned cocktails and now, hard tea and lemonade. As the Official Hard Tea and Hard Lemonade of AMS, BMS and CMS, Bold Rock will bring the familiar flavors of tea and lemonade with a bold kick to the world of motorsports, offering new choices to fans on race day. Bold Rock Hard Tea and Hard Lemonade also will be featured on the Performance Racing Network’s national radio broadcasts with the Bold Move of the Race as selected by PRN’s racing radio analysts.

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