BMW XM Label Red becomes BMW M Award 2023 winner’s prize

In their 25th season as ‘Official Car of MotoGP™’, BMW M GmbH is continuing the tradition of providing an extraordinary highlight as the winner’s car in the BMW M Award. The BMW XM Label Red, which made its world debut in Shanghai just a few days ago, embodies an extroverted lifestyle and passion for peak performance. Making the BMW XM Label Red the most powerful BMW M model ever made. “The BMW XM Label Red is a more than impressive vehicle, and with its performance it is the perfect embodiment of what MotoGP stands for. “We are delighted to present the new BMW XM Label Red as the winner’s car for the BMW M Award 2023,” said Steffi Armbruster. “Electrifying the drive system of our high performance cars is an exciting field and the M HYBRID system of the BMW XM Label Red is an impressive testament to that. The BMW XM Label Red also takes centre stage when it comes to visuals. The BMW XM Label Red also comes with the latest BMW M driver assistance systems. The rider with the most points at the end of the season wins the coveted BMW M Award.

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