Big Machine Vodka Spiked Coolers To Sponsor Race Aug. 14 at IMS

The Big Machine brand is increasing its already substantial involvement with INDYCAR and Indianapolis Motor Speedway as its refreshing new adult vodka juice pouches, Big Machine Vodka Spiked Coolers, will become the title sponsor of the NTT INDYCAR SERIES race Saturday, Aug. 14 on the IMS road course. “Big Machine’s enthusiasm for IMS, INDYCAR and motorsports is incredible,” IMS President J. Douglas Boles said. “Big Machine is celebrating 10 years as an IMS sponsor, and we’re so proud to announce this new, multi-year agreement highlighting our incredible new Spiked Coolers,” said the all-things Big Machine CEO, Scott Borchetta. Big Machine Vodka Spiked Coolers are the latest in Big Machine Distillery’s long line of high-quality products and are available in three delicious flavors – Tropical, Lemonade and Cranberry. Big Machine has been a valued partner in a variety of IMS events for a decade with its music & entertainment, spirits and hand sanitizer divisions. In addition to its NTT INDYCAR SERIES sponsorship at IMS, Big Machine is also the title sponsor of the series’ newest spectacle, the Big Machine Music City Prix, coming up Aug. 8 on the streets of Nashville, Tennessee. Visit for more information and for tickets to the Big Machine Spiked Coolers Grand Prix and the other races during Brickyard Weekend Aug. 13-15.

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