The Aston Martin Aramco Cognizant Formula One™ Team today proudly unveiled its 2022 FIA Formula One® World Championship contender, AMR22, a century on from the ultra-luxury marque’s first entry into Grand Prix racing. Data from the 2021 season demonstrates that the global platform of Formula One® is heightening brand desirability and product familiarity for Aston Martin, as the sport enjoys growing popularity worldwide. During the thrilling 2021 world championship season, Aston Martin saw a 15% increase in website traffic to astonmartin.com on Grand Prix Sundays, compared to non-race Sundays. Lawrence Stroll, Executive Chairman of Aston Martin Lagonda, said: “The return of Aston Martin to Formula One® has been a monumental moment for the brand, with transformative impact for our performance credentials and global awareness.

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